In Europe, during the first quarter, 32.4% of new iPhone users were users of the Android operating system. The data comes from Kantar WorldPanel market analyst and relate to five major European markets (UK, Germany, Italy, Spain and France).
In other words, a third of new iPhone users in the market Europe comes from Android. This is something for which Tim Cook has tried to draw attention. In the last presentation of the company’s results, the CEO of Apple said that “we continue to see a higher rate of migration than that which we have seen in previous cycles” . Cook added:. “the latest lineup of iPhones resulted in the largest Android migration rate in any of the last three releases in the last three years”
What does this in terms of market share? In the first three months of 2015, Android saw a market share of 68.4% – a wide margin in relation to Apple, as the iOS got 20.3% share. However, Kantar are some significant variations, compared to the same period of 2014 (ie the first three months of last year). Says the consultant that the iOS grew 1.8% share, while Android “shrunk” 3.1%.
If it is true that the recent iPhone 6 features a larger screen, something that users Android always been customary, it is also true that Apple has carried out a number of initiatives to promote the migration of Android to iOS. There is a step-by-step guide that explains the “androidianos” how your new operating system.
There is also an Apple program that lets you receive credits if swapping, in the store, an Android for a iPhone. This program – which also works for Blackberry and Windows mobile phones – is available in Apple Stores in the US, Canada, UK, Germany, France and Italy
(Photo:. Flickr)
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