As in some countries in Europe, Japan and North America, consumers in China also are no longer new and eager smartphone . With the growth of these markets to slow the global sales should continue to rise, but not with the force of recent years.
The latest estimates from IDC show that the number of smartphone sent to the retail will increase about 11% over 2015. It is still a significant increase, but it is a much lower rate than the previous two years. In 2014, growth was 28% and in 2013 had been 38%.
Consumers in China, one of the important engines of the sector are showing signs of ending the burst phase of this market. The forecasts anticipate a sales growth of just 2.5% this year, for the first time lower than the global average. An earlier report by IDC also released this month, had already indicated that in the first quarter, the Chinese market had registered for the first time in six years, a contraction in annual terms.
“China is often seen as an emerging market, but the reality is that the vast majority of phones sold in China today are smartphone , similarly to other mature markets such as the US, UK, Australia and Japan, “he said Kitty Fok then, director of IDC that country. “As these markets, convincing existing users as well as the traditional telephone users, to make the upgrade to the new smartphone will be the key to future growth.”
The first quarter of this year has shown growth rates lower than the same period last year, according to both IDC and Gartner, another market analyst.
According to Gartner, which released a report on Wednesday, sales increased 19% worldwide in the first quarter, reaching 336 million units. “This growth was driven by strong sales of smartphone in emerging markets (excluding China),” the statement said this analyst.
Since according to IDC, which published at the end of April to the first quarter information, sales rose 17% to 337 million mobile phones. In the first quarter 2014, sales rise had been around 29%.
The two analysts indicate Samsung as the market leader in the first three months of the year, followed by Apple.
In addition to the Chinese market cooling, the figures also predict a slowdown in demand for Android phones, which refers to IDC, it is “in some way related” with the trend observed in China. Android is very popular in this country, where it is used by local manufacturers that compete with multinationals like Samsung.
In 2014, China accounted for 36% of sales of phones with Android. Chinese manufacturers such as Xiaomi, which so far met strong demand in the domestic market, are now turning to emerging countries.
The IDC analyst Ryan Reith said in a statement, noted that the global market smartphone “still have many opportunities in the coming years, but two segments that have driven growth of recent years are starting to slow down.”
The estimates for 2015 bring, however, better news for Apple and Microsoft.
Thanks in part to have released two models with larger screens (some consumers have opted for models Android because they prefer large screens), IDC anticipates a growth of 23% for the American brand, about double the market.
As for Windows Phone, Microsoft’s sales rise 34% although the starting point is very low in this case – the Microsoft platform, which primarily equips Lumia models, the company itself will have in 2015 a 3% market share
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