Apple initiated efforts to convince Android users to leave this Google operating system and use the iOS on the iPhone. Apparently, and according to recent market data in Europe this campaign is having positive results for Apple.
A third of new iPhone users in Europe are switching from Android.
The data showing this trend are shown by Kantar WorldPanel where we can see that the first quarter of 2015, almost 33% of new iPhone users had Android devices earlier, alias, this reality served to Apple CEO boast the recent presentation of results that showed a new profit record of Cupertino brand .
We now see a higher rate of people who exchanged what we have seen in previous cycles. The current line of iPhones experienced the highest rate of new users coming from Android than any of the last three releases in the previous three years.
He noted Apple CEO Tim Cook
To encourage those who want to exchange, Apple released, as shown, a step-by-step guide which gives the necessary advice so that they can spend all they have on Android to iOS, and Last March, they initiated an action for discounts to those who want to exchange your Android, Blackberry or Windows Phone for iPhone, the Apple stores. While it is an interesting action, as is too late should not have been what moved the pointer on data from Kantar certainly shows, however, Apple’s ambition to continue to pressure the market of competitors.
The data are clear and show a little by all major European markets, there is an increase of Android competitors, for example in the table we can see that Germany Windows Phone grew 2.1%, in France the increase was 5.8% in the UK, Spain, Japan and the United States, for its part, Android had a slight, but the bet Apple note- is quite a market that has become very important, the Chinese market.
The decision to increase the screen of the iPhone 6 and iPhone 6 Plus continues to take dividends in China which allows Apple has grown 9.2 % this quarter, from now to mean 26.1% of the entire market of new smartphones sold. Here there is no question who dominates. In the country where there are more manufacturers Android smartphone, as is the case of Xiaomi, Huawei, among others, Android market sales is 72%, although shrunk about 8%.
Although it Xiaomi today the largest manufacturer of smartphones in China, Apple can be the second, which is nonetheless astounding when we see the colossal difference in use of operating systems and essentially the price of smartphones.
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