The HRC is a curious business. It has been a success story because in a few years has established itself as a global brand of smartphones, from Spain. Technological managed to win users especially by creating devices that is good value for money. In markets where consumers have abundant budgets, such as Portugal, it is always a welcome option.
But the company’s strategy goes a step further. The HRC has also been an expert in marketing pitches. Do you remember the first Ubuntu Phone of the world? It was good to promote the brand, since the device was unconvincing.
And the Aquaris A4.5 was also used as another ‘grenade’ marketing. Having been responsible for bringing Android One initiative for Western Europe, could be featured in dozens of publications specializing all over the world. . Again the marketing machine worked, but the smartphone itself leaves a little to be desired
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