According to a report on Ericsson’s customer retention in all three major operating systems on the market – Android, iOS and Windows – which has most loyal users is Android. However, the case does not stop there.
As you can read in Business Insider, the report measures data for the third quarter of 2015, where the only time that users of Android smartphones ‘broke’ the their tendency was when a new iPhone was released. At this time, the percentage of users who passed the Android operating his election system for IOS doubled to 0.06%. The permanence of iPhone updates is also outstanding, with 4.5% of users to make the switch compared to 1.1% the previous period.
But this is not what is found in the rest of the year when there is a new iPhone, where loyalty to the Android system is in 82% whereas in iOS is found in 73%. Here, only 0.3% are aware of.
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