Huawei is the second brand of Android smartphones in Europe – Pplware

There are brands that have grown exponentially and are increasingly recognized. Huawei is one of those brands, which every day is better known and has offers that satisfy consumers.

Once you have achieved a unique market share in their home country, now gets a new position highlighting, to become the second largest smartphone brand in Europe.

Huawei has grown over the years, each time featuring equipment with technologies that compete directly with technology giants.

Far from being to have a status brand, Huawei has managed to impose itself thanks to the quality of their equipment, something that is important for consumers and builds trust.

Their presence in China, its country of origin, is top already, having recently won the top spot in sales of smartphones. This being his country of origin, this fact might seem minor, it was not be competing with brands such as Xiaomi or Apple itself.

After this position, Huawei can now a new brand, be classified as the second leading brand in the European market, surpassing brands such as HTC, Motorola or Sony. To his freight was only one brand, always powerful Samsung.

This information comes from an analysis that Kantar Worldpanel, which states that in the 5 major European markets to Chinese brand surpassed rivals, with only the front of the Samsung.

Thanks to an Increase in focus marketing and the weakening of brands such Sony, HTC, and Motorola, Huawei was able to rise to second place Among Android brands in Europe from sixth place in 2014.

With a wider portfolio of products ranging from the high-end all the way to the low-end, Huawei made particular inroads in Spain and Italy.

These five markets are examples of the general behavior of the rest of Europe. With the UK markets, France, Italy, Spain and Germany was taken a photograph showing what is happening in the rest of Europe.

Interestingly is in Italian markets and Spanish that Huawei has better performance, with your own either entry-either in higher quality.

In just one year, and in Europe, Huawei rose from sixth to second, largely because of equipment such as the Kill 7, the P8 or Kill S.

In addition to these top smartphones, with all its qualities and particular functions, is its sub-brand that is gaining ground. The Honor has been able to leverage Huawei, with sales to rise exponentially.

The Honor can give consumers devices with features that inherits the top models of Huawei, but manages to keep prices competitive prices and affordable.

With the arrival of the Nexus 6P, Huawei created in partnership with Google, this leading position will certainly grow further and start approaching the Samsung.