To analysts, the fact new mobile phones from the giant are not available in all US carriers should do with that partner, so don’t worry.
The namesake Pixel, Google, is associated with for some time already, the devices premium with higher prices. Their existence had as its main function to inspire your partners to your Chromebook.
Now that the line Pixel has been expanded to smartphones, the positioning of the brand by Google has changed. The new smartphone Pixel is a direct competitor of Apple’s iPhone, and by implication, also competes with its own partners on the Google Android, such as Samsung, LG, Huawei, Motorola, Sony and HTC.
In an interview with Bloomberg, the director of the newly formed hardware division of Google, Rick Osterloh, made it very clear that the new devices Pixel and Pixel XL were developed and built by Google and to Google.
Technically, the Pixel is being manufactured by HTC, which acts as a manufacturer’s contractor, in a similar way with what Foxconn does for Apple with the iPhone.
But the real question that is up in the air is: what kind of impact the Pixel will have in these partnerships already old Google with other manufacturers Android?
Nexus was already
Google has closed the line, Nexus, giving up future partnerships to "show the best of Android" (as the devices of the Nexus were usually disseminated by the giant). The Nexus was known for the most affordable price, by the fact of being friendly to developers, and have updates system guaranteed directly by Google.
Looking to the Android market, it is clear that the program of the Nexus worked. The OnePlus and ZTE are just two examples of manufacturers of appliances that have adopted the approach of the Nexus, producing good quality products for a low price, with an experience Android almost "pure".
Google has already had flirted earlier with the idea of entering the market of smartphones top of the line. Two years ago, the Nexus 6 has had its price set to compete with the iPhone and the line Samsung Galaxy, but failed to win a slice in the segment. It was a device very large and with a camera mediocre.
With the new line Pixel, Google is adding features exclusive to its own smartphones, such as the Google Assistant built right at the launcher of the system, unlimited storage and free in Google Photos and a camera (theoretically) very good, which allows that the appliances have prices, the highest "no-fault".
Availability
in the Us, users can purchase the Pixel in three different channels: the Google store, the carrier Verizon and the retailer Best Buy.
Without wanting to diminish the influence of Verizon in the market wireless, but the absence of an availability that is wide in the operators will negatively affect the adoption of the Pixel.
"The launch of the smartphones Pixel does not significantly affect the partners of Google’s Android, such as Samsung," says the analyst of Gartner, Mark Hung. "As the only carrier partner is Verizon, the devices will have a limited coverage of channels."
Why? The majority of US consumers buy a smartphone in a store carrier. No space on the shelves, and the money of three of the four largest US carriers, the Pixels wide at a disadvantage against any other cell phone available on all four carriers, as is the case with apparatus of rivals Apple and Samsung.
Certainly the Google and Verizon will be spending with the marketing campaign of the Pixels, but the purchases of the upgrade on a carrier will not be possible for anyone who is not a customer of Verizon.
it is Not difficult to imagine a customer deciding between the Pixel XL and the Galaxy S7 Edge, for example, watching a demonstration of the Google Assistant, and getting excited with the device Google. Not having space on the shelves of AT&T, Sprint or T-Mobile will only the new Pixels.
Educating consumers about the Google Assistant will not only help to sell more smartphones, but also give a major boost to artificial intelligence reach the public at large – provided that the resource meets the promises of Google.
Microsoft is doing the same…or almost the
Google’s approach To developing smartphones top of the line, and, therefore, compete with its partners, is not something new.
Microsoft already does this for some time with the line of the Surface, placing your line Surface as something that their partners will Windows you should try to replicate, not as a rival to direct against their partners.
Hung do you agree with this. "The Pixels that represent a reference design for the partners of the Google copy, in a similar way to Microsoft and its Surface Pro in the tablet market."
however, Microsoft is not holding a resource important exclusive for their devices, as Google did to limit the Assistant to the Pixels. Partners Google’s Android will have access to the Assistant at some point in 2017, but until then this exclusive tool of the Pixel is an edge and both against the partners of Google.
In the end, Google is pushing the whole Android ecosystem, forcing their partners to innovate in addition to only update the designs of the hardware and put some apps customized. It is probably the best thing Google could do at the moment by the Android.
Ideally, the ability to purchase a device Android premium in a retail store or service provider without the so-called bloatwares and with periodic updates of the system will force the other manufacturers to deal with these two frustrations common Android users.
however, until Google can put their devices Pixels on all major carriers in the US, in front of more consumers, your partners do not have as much to worry about.
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