Windows Phone already has 10% market share in Europe
In order to capture the market of mobile devices, Microsoft has implemented a number of strategies that have worked well.
Being one Windows Phone almost irrelevant worldwide platform, given the overwhelming numbers of iOS and Android, the company Kantar data show that in recent months the Microsoft System has grown in Europe and already have a market share of around 10, 1%
In the same study which reveals that iOS breaks records in China and Android loses Europe, Kantar makes known that Windows Phone is growing in Europe having won 1% of new users one year.
As we can see in the following table, the first months of 2014 to participate in the Windows Phone market was 9.1%, going to 10.1% in 2015. In the full table easily can can confirm that the Windows Phone grew up in Germany, France, Australia and even in the United States.
Unlike Windows Phone and iOS, the study shows that Android is losing ground and suffered a fall of 2.9%. This is undoubtedly an interesting time to because Microsoft is preparing to launch the long-awaited Windows 10 (Have you seen the Xiami Mi 4 running Windows 10?) And anxiety among consumers is a lot.
After the arrival of Windows 10, given that the Google will start to lose ground in the segment of mobile devices
Via Kantar
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