The use of numbers and sales of different operating systems are best way to take the pulse consumer choice.
Usually these numbers are conditioned with new releases, especially in the field of mobile devices.
A new analysis has show that Android continues to be the choice for most users especially in the United States, which reflects the same trend in the rest of the world.
The numbers were presented now reflect the data collected by comScore during the quarter that included the past months of December, January and February .
In this period, and based on information that has been collected and analyzed, Apple remained as the leading manufacturer of equipment, with Android being the preferred choice when it comes to user operating system.
These figures do not differ much from other already presented and reinforces Android’s leadership in the field of mobile devices.
The leadership of Apple as a leading manufacturer is not difficult to justify. The absence of a significant difference between Android and iOS, and coupled with the fact of having several manufacturers, Apple eventually take dividend be the one to provide equipment with iOS.
Market Share Smartphones manufacturers
| Smartphone OEM | Share (%) Nov-14 | Share (%) Feb -15 | Point Change |
|---|---|---|---|
| Total Smartphone Subscribers | 100.0% | 100.0% | 0 |
| Apple | 41.8% | 41.7% | – 0.1 |
| Samsung | 29.7% | 28.6% | – 1.1 |
| LG | 7.6% | 8.3% | 0.7 |
| Motorola | 5.2% | 5.1% | – 0.1 |
| HTC | 3.7% | 3.8% | 0.1 |
The numbers comScore shows for the group of hardware manufacturers reveals the prominent position of Apple.
More than 10% advantage over the second-placed Samsung . It is important to note that the period to which they relate this information does not yet include the new sales figures Galaxy, which are expected to give new vigor to the South Korean manufacturer.
From the list of top 5 manufacturers almost all ended up having a benefit in that lost share points, LG is the only one to have a growth, however small.
Top Smartphone Platforms
| Smartphone Platform | Share (%) Nov-14 | Share (%) Feb-15 | Point Change |
|---|---|---|---|
| Total Smartphone Subscribers | 100.0% | 100.0% | 0 |
| Android | 52.6% | 52.8% | 0.2 |
| Apple | 41.8% | 41.7% | – 0.1 |
| Microsoft | 3.4% | 3.5% | 0.1 |
| BlackBerry | 2.0% | 1.8% | -0.2 |
| Symbian | 0.1% | 0.1% | 0.0 |
In the field of systems operating the completely opposite scenario and highlight comes to Android. This is all on the list, which can captivate more users, with more than half of the choices.
Second, with 11% difference is Apple with iOS. Much lower then we have the Windows Phone, BlackBerry, and as curiosity, Symbian.
Nokia’s operating system presence reveals that many have not surrendered to the latest offerings in the market, although a very small number.
Top Smartphone Applications
In addition to manufacturers and operating systems, comScore also analyzed the main applications used. Not surprisingly we have first, and with a value difficult to overcome, Facebook. Then follow the main applications of Google and Facebook Messenger.
This is the scenario that the end of 2014 and beginning 2015 show of the mobile device market. It is a picture of how was the US market, but that can easily be extrapolated to the rest of the world, with some minor adjustments.
Android is, for quite some time, the operating system of choice consumers, but Apple is selling more devices, due to the diversity of offerings in the Android camp and be the one to offer devices with iOS
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