Apple has always wanted to be an exclusive manufacturer that do not followed the market. The iPhone marked by its INNOVATION § à £ o, a PREA § top of the range. With the new devices, iPhone 5S and 5C, the brand dà ¡a sign that you are targeting all pà º blicos power and thus get the leadership to § Android. But can ¡?
After many rumors, Apple introduced its new devices, confirming everything that came adizer in blogs and technology sites.
After completing the event in Cupertino, Calif., during the afternoon of Tuesday, there were numerous comments, both for and against the company’s strategy.
new processor from Apple, A7, was one of the biggest betting brand, becoming the new iPhone 5S faster. However, this feature will endanger the battery life of this new “smartphone”.
“With the 64-bit architecture, Apple has brought something new to the party and can help cement its position in the gaming market,” said Tony Cripps, an analyst at Ovum, in a statement. However, the fact that keeping the same screen size can be a disadvantage in the competition, including devices from Samsung.
Yet this top of the range, the fingerprint sensor was investment, ensuring the safety of the device, leaving unanswered whether this “smartphone” would not block or in the same system with the feature “swipe” (with slide finger).
version characterized as “low cost” is not plastic as various blogs afiançavam, which is a positive note. But the price fell short of expectations, since they hoped that this was actually cheaper.
same analyst said that “if they thought Apple would raze the market with the iPhone 5C desenganem up.” Contrary to what was expected, has not announced any partnership with the giant China Mobile to allow him to accelerate growth.
Nokia, which recently was acquired by Microsoft and has been far behind in this war of “smartphones”, put forward a marketing action in real time on Facebook and Twitter, saying: “Thank you, Apple. Imitation is the best form of flattery. ” This is because the new iPhone 5C is a color device like the Lumia launched by the Finnish manufacturer.
In less than an hour there were more than 11,000 “retweets” (rerouting Twitter). However, if many came alongside Nokia, others said that “smartphones” are present in several colorful marks.
As for 5S, top of the range Apple, Nokia spread through social networks, “real gangsters do not use phones gold,” since the new device has a golden version.
Exam Brazil reports that the iPhone 5 and iPhone 4 are being discontinued and the iPhone 4S continues on sale only in the version with 8 GB, becoming the cheaper model.
IDC, the market research firm American estimates that sales of “smartphones” will grow 7.3% this year, reaching one billion units. The forecast sales growth of “smartphones”, which pointed to 5.8% was thus revised upwards to 7.3%, which compares with the 1.2% increase that was recorded in 2012.
IDC perspective that the race for market leadership in “smartphones” continue to stick to Google’s Android and Apple’s iOS, and Windows Phone can get a market share of about 10% in 2017 about three times more than the percentage which registers this year. As for Blackberry, it is expected that its share decline to 1.7% in 2017.
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