Monday, September 9, 2013

Apple speeds up step to get to Google's Android - Business Journal - Portugal

“manufacturer maà § à £” promotes a “smartphone” top of the range and another “low cost”. News Va £ o be announced this Friday will have to §.

Apple made a difference when it launched its first iPhone in 2007, but Google, the Android system is to win the race. On Tuesday, the “manufacturer apple” will not only show your latest “smartphone” top of the range, as is expected to launch a device “low cost”, for the mass. The question is whether this investment will be sufficient to achieve leadership.

stage at Apple event will be its Campus in Cupertino, California. This Tuesday, the “manufacturer apple” should make several releases, but the spotlight will be the new iPhone. Apple, which has always positioned itself in the high-end segment, you can enter the range of low-cost terminals, with the aim of capturing new markets.

In August, Apple sent the invitation, which only said “this will become brighter every day.” And rumors thickened: iPhone “low cost” version golden top, Apple TV, new iPods … and the list does not seem to stop. Only on the day of dispatch of the call, the shares of Apple tore to rise more than 2% and renegotiate over $ 500.

war between giants Apple and Google is red hot. The specialized press secures the “manufacturer” apple will release the new devices in the market since the September 20, 10 days after his presentation.

investment by manufacturers in Android system, including Samsung, have weakened Apple’s position in the segment of “smartphones”. What everyone is questioning whether the new iPhone 5S will be strong enough to fight the Samsung Galaxy S4?

entry into the “low cost” is also pointed out by the international press as interesting, but completely changes the strategy of Apple. Some tech sites submit that a possible agreement with China Mobile, the largest telecommunications operator in the world, you can leverage the sale of iPhone 5C. One of the problems iPhone distribution indicated by the industry is the lack of agreements with more carriers.

These releases also prepare Apple for possible counterattack by Microsoft after Nokia acquired. However, devices with Windows Phone are still far from reaching an interesting position.

Following the international trend, in Portugal the Android system and Apple leads the market in the third position, according to IDC. In the second quarter of 2013, the “manufacturer apple” sold 63,000 units, compared with 35,000 sold in the same period. In this segment of “smartphones”, Samsung and LG, which both use the Android system, the market leader, both with sales of 257,000 units.

iPhone 5c, “Low cost” in search of mass

tech sites submit that the C could mean “cheap” (cheap), color (color) or China (C). This will be the “smartphone” for the masses. The coating should be plastic.

more modest Processor

this new iPhone screen should be four inches and an A6 processor. And how, in principle, the name indicates, is available in various colors.

iPhone 5S, a continuation of the last version

Similar to what happened with version 4, the new Terminal Apple flagship should not be exactly a novelty, but rather an update.

Best CPU

According to the trade press, this device should have a new processor “quad-core” (four cores, so faster), improved a camera, talking to a 13 megapixel sensor.

Innovation in color

The new iPhone will be released in the golden option.

labor problems haunt ‘manufacturer apple’

alleged labor problems in China continue to haunt the manufacturer apple. The “China Labor Watch” accused the group Pegatron, which manufactures the iPhone in China, infringing “a large number of laws and ‘standards’ Chinese and international” in three of its factories. Among the alleged illegalities include child labor, violations of contract and working hours in excess, the BBC reported. This controversy comes after accusations regarding the form of Foxconn’s work. In response to this information, Apple pledged “to provide fair working conditions and safe in their supply chain.” According to “China Labor Watch” which oversees working conditions in that country, the factories of Pegatron are even worse than those at Foxconn. “The conditions in these factories are so bad that most of the workers refuse to continue working for longer,” said the executive director of China Labor Watch Li Qiang. Ac cording to international media, making an iPhone in the U.S. would cost $ 65 more than in China, where the estimated production cost is eight dollars.

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