After having helped to create the Android, Andy Rubin went on for Google to develop this platform until 2014, the year in which he went out and created their own company.
Three years after his departure from the american giant, one of the fathers of Android is now preparing to launch on the market of the smartphone with Essential Phone.
For those who don’t know, Andy Rubin was one of the original creators of the Android operating system. After to have sold to Google in 2005, Andy has continued to work in your system inside the american giant until 2013, and then worked up to its output, in the following year, in the department of robotics of the company.
After his departure from the american giant, Andy founded an incubator for startups, called Playground Global, which received an investment of 300 million dollars in investment from large technology companies and is dedicated to the areas of robotics, artificial intelligence and augmented reality.
Is following on from the work carried out in the incubator that Andy Rubin intends to develop its new project. Registered in November 2015 in California, the Essential Products Inc. registered and patented, in 2016, the mark Essential in the United States in the areas of smartphones, tablets, and accessories "operating Systems for mobile devices". This new company is staffed by a team of about 40 people, mostly recruited from Apple, Inc. and Alphabet, Inc.
The Essential has been developing a wide range of products for the mobile market and smart houses. For its launch, the main product will be a smartphone of high range with a screen of 5.5″ pressure-sensitive and margins greatly reduced, following the same line of the well-known Xiaomi Mi Mix. This new smartphone, which will be based on a strong presence of artificial intelligence, you want to have a high-quality construction of the top, and for this to be tested in a rear-ceramic and a frame side in metal. In addition, the Essential is also developing a connector that is itself magnetic, in addition to loading the device, allows you to add hardware and extra accessories developed by the brand or by a third party.
During CES 2017, Andy Rubin met with several executives from mobile operators, with the objective to discuss and present their new creation.
Although there is still no an official release date, rumors indicate that it should be released in the middle of the year, for a price of around 649$ .
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