It took months of speculation and leaks, it is now official. The BlackBerry will launch its first mobile phone Android. It is an interesting turning point for a company that, remember, came in recent years in crisis with its ecosystem of software and hardware.
During the presentation of the results of the second quarter, happened this week, the Canadian manufacturer has said that “plans to launch a top mobile device that runs Android operating system with the security of the BlackBerry ” . The BlackBerry is “focused on making rapid progress towards meeting the profitability of its mobile business” .
The equipment will be called Priv confirmed now, after multiple rumors pointing to Venice. The Priv name is obviously refer to Privacy, an area where the BlackBerry has a huge reputation (just ask Obama). “I am confirming that we have plans to launch Priv, an Android phone named after the heritage and BlackBerry’s mission to protect the privacy of our customers,” , said CEO John Chen.
” The Priv contains the best that BlackBerry has on security and productivity with the vast ecosystem available on the Android platform “ , he added. Basically, the BlackBerry seems to have made a kind of self-assessment and realized that what is really good, their competitive advantage is the security it offers professionals and do operating systems.
Still the launch of this first Android does not mean that the BlackBerry is to give up your operating system . The company said it will continue to work on BlackBerry 10 and said that its platform will continue to receive updates.
The rumors regarding an Android phone began when the BlackBerry itself showed in the MWC, in early March, a mysterious phone with keyboard.
The Canadian firm said Priv will reach the end of this year . You will have a touch screen that slides horizontally and becomes a physical keyboard as the BlackBerry has shown us. This screen is curved, one BlackBerry inspiration in Galaxy S6 Edge of Samsung.
With the BlackBerry already support Android phones with its platform enterprise security BES12, the company says the phone with Google’s operating system will be directed to the relative share of the professional market that cares about security.
The BlackBerry innovations come at a time when we talk Nokia (yes, the part that was not for Microsoft) is working on new Androids, with photos of a Nokia C1 to circulate . If you told in 2007 that the BlackBerry and Nokia would make Android phones, certainly I’d not believe.
No comments:
Post a Comment