Although many claim that Apple is losing strength, the truth is that the figures show exactly the opposite even without so far any news on the part of the apple company.
According to a recent study by Kantar Worldpanel ComTech, 27% of Android users in most of Europe, moved to iOS.
In a report published last Wednesday, Kantar Worldpanel reveals that in May, June and July the Android operating system lost ground in the five major European markets (Great Britain, Germany, France, Italy and Spain).
Android market share in Europe was negatively impacted by challenging market dynamics in Germany, France, and Great Britain. In the US, was performance more of a level field between the two leading operating systems, the the iOS market share decline and Android share gain BOTH decelerated.
Carolina Milanesi, Kantar Worldpanel ComTech
As a main conclusion, Kantar says that these markets are saturated and that the break is more than obvious – For the first time, smartphone sales in those markets It fell from 29% to 25% , compared to the previous year. This means that the battle is re-grow the smartphone market and here the good news go to Apple and not for Android … taking into account the trend.
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The Kantar concerns that 27% of Android users have changed only for iOS this summer. In the United States the rate is much lower coming only to 9% (users who have left the Android and iOS adopted). Kantar also shows that this problem can be exacerbated starting this month, when Apple will release new equipment.
Via KAntarWorldPanel
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