“What excites us on Android One is the fact that it is an advantageous solution for the scale, can bring high quality and affordable smartphones to more than one billion people. And we can not wait for the impact they will have. ” The words are Sundar Pichai during the Google I / O in 2014, at the time the top leader of the Android division, while presenting the initiative.
And the smartphones that emerged following fact the maximum to present low and affordable prices. Until last week, September 17 came the BQ and the Aquaris A4.5 with the price of 179.90 euros. High above the psychological goal of $ 100-EUR 100 expected from an Android One.
Why this strategy? The question was posed to Alberto Méndez, HRC. “What was very important was to build a terminal that would meet very high technical and quality requirements. And quality at all levels, both outside and inside. Can not be made sustainable smartphones under 150 euros. In this aspect, taking into account the economic level we have in Europe, it is an affordable, accessible terminal. But logically is a higher price than Android One prevailing in other countries, “said the official in an interview with TeK.
We can see the question adapt a little the reality of Android One to the reality of Spain and Portugal, but the price issue seems to have lost the middle. Google’s goal last year was to enable more than one billion people, mostly in developing countries, had access to a smartphone.
Get the Android One HRC make the Portuguese who do not have a smartphone try your luck in the world of devices always connected and applications? You may be able to do, but will not be the price. But this is not an isolated issue
What makes the investment of 180 euros
remained realize one thing:.? Looking at the features Aquaris A4.5 and the first contact with the device, the price is justified, turning into unique value for consumers?
In terms of design and construction, this equipment turns out to be much like other smartphones HRC: be the oldest Aquaris E5 4G, either with the latest Aquaris M5. . That is, rectangular aspect score lines and body built in plastic
The screen has a resolution slightly higher than HD – 960×540 pixels – but at first contact showed more than in the resolution, is the color that is its great value. The shades had a good saturation and this helps create a more positive multimedia experience.
From a performance standpoint the first contact allowed only to realize that the phone has a fluid performance, above all by betting on a pure version of Android. There is no customization by the BQ and the Lollipop 5.1.1 version is the one that is standard equipment.
a more testing period will be necessary extended to realize what really worth this smartphone HRC, with the price issue always hovering in my head.
There are however two aspects in which this Aquaris A4.5 seems in fact to assimilate an attitude of “aid” that is inherent in the Android One In addition to being a smartphone with five-year warranty. – three more years than is typical in electronic products – also ensures the issue updates distributed by Google.
This means that when the Android 6.0 Marshmallow becomes available, the HRC device will be at the top of the list to be updated. And looking at the slow and fragmented Android market, it is a more undeniable value. Updates are guaranteed for 24 months, which also seems to be much more than the vast majority of the market Android smartphones can guarantee.
But enough to justify 179.90 euros? Hardly. It is positive to see the Android One come to Portugal, but not only the price is not a la Android One , as seems to be so competitive with the rest of the market of smartphone features
For only 20 euros. – or even for a lower value – you can find interesting and good value for money smartphones. And do not even have the “weight” of belonging to Android One.
The BQ has high expectations for the launch of Android One initiative in Portugal, as the Alberto Méndez himself confirmed to TeK. The question is how they react consumers to this new Google mobile ecosystem: the brand becomes only an intermediate in ecosystem-consumer-device relationship
Looking at the way the stage is currently set around this equipment, everything seems to point that the BQ Aquaris A4.5 is the first major” cardinal sin ” . Android One is to distance themselves from their original lines and then the part where more promised:. in affordable equipment
Rui da Rocha Ferreira
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