The mobile operating system from Google, Android, ended the second quarter with a market share of 71% in the five major European markets. This means a loss of three percentage points over the same period in 2014, a figure that emphasizes the break that Android has meaning in Europe.
But the causes can not be in the operating system itself, but rather on competitiveness in the analyzed countries: Spain, France, Germany, Italy and the UK. “The maturity of the European market is evident when looking at the declining number of people who buy a smartphone for the first time,” said Dominic Sunnebo analyst, in a statement.
According to the expert, between May and July this year 25% of people bought a smartphone for the first time, a figure that contrasts with 29% last year.
But Dominic Sunnebo yet another significant added value: 27% of smartphone buyers in Europe left the operating system Android instead of iOS. A value in the US, for comparison, was only 9% in the same period.
The North American market continues to be dominated mainly by Apple and Samsung, according to the consultant data. Already across the world, in China, are the companies of the house – Xiaomi and Huawei -. Who have discussed the leadership with each other, to the advantage of the one that is the most valuable startup of the world
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