The struggle for greater market share fought between iOS and Android, belonging to Apple and Google, respectively, is quite balanced in niche smartphones. However, when it came to tablets, Android has never had a very large sympathy of the public, who always regarded the iPad as the best option. No wonder he was the leader in this segment for so long. That’s right, in the past.
According to data from ABI Research , a company that conducts market analysis on the technology for the first time a giant of searches could overtake Apple in regards to tablets. Data for the second quarter this year realize that Apple sold a total of 14.5 million iPads . While the total amount of tablets with Android sold was 30.5 million . Little more than twice.
On the other hand, if things go well regarding sales, with respect to corporate profit numbers become more balanced. During this research was arrecado about U.S. $ 12.7 billion in the sale of tablets. The manufacturers of Android tablets divided up just over 50% of this value. The rest was all Apple. This shows that despite selling less, the Cupertino giant over invoice.
This is due to the high price of the iPad, of course. On the side of Android is not difficult to find tablets costing R $ 300,00 in Brazil. However, the price of the iPad fell an average of 17%, while 17% of Android increased. The fall in the price of Apple’s tablet is, according to Jeff believes Or, ABI, because the users’ preference for 7-inch tablets. To get an idea, the iPad Mini accounted for 60% of total sales of iPads this period, accounting for 49% of Apple’s total revenue in this segment.
Even so, with the growth of Android tablet market, the iPad still remains that sold more, since its inception in 2010. And comparing with each manufacturer individually, Apple is still the one who sells more tablets. As already mentioned, it sold 14.5 million iPads in three months (April-June 2013). Samsung, the second list, sold “only” 8.1 million tablets.
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