Smartphone sales figures have grown rampant over the years. There are seldom breaks and brands continue to grow.
The latest figures provided by Kantar now show that growth slowed but that Android continues to grow, stealing yet users to competition.
sales results Those who Kantar presented refer to the 3 months to April this year and show what was already spoken for some time.
the market growth smartphones continues, as was expected, but at a slower pace. Android maintains the leadership, whether in sales or growth, as iOS and Windows Phone are losing ground in some countries with very high values.
In most cases, this decrease in sales was absorbed directly by Android, which is the source of growth that occurs.
sales breaks iOS
None of these values is strange and it was known as the iOS was losing ground, as Apple introduced when showed their latest results quarterly. The iOS can only grow in the UK and France, with growth figures of 0.4% and 3.6%.
The continued fall of the Windows Phone
Also the position Windows Phone is falling. The Microsoft operating system has breaks in all countries, even those which had higher market shares. France and Italy are where most this break up note, with the values go down 8.4% and 6.9%.
the values of Kantar are not, as stated before, a surprise to anyone who has followed the market. The breakdown of iOS manifested expressively with Apple to introduce the first time in years lost sales. The case of Windows Phone and Windows 10 is also known, with the users to leave this operating system.
Android is the only growing, absorbing all users who leave the remaining platforms. Even maintaining this positive growth, slowed down the pace and now grows at a slower pace.
Kantar
No comments:
Post a Comment