The struggle between Android and iOS his rival is eternal. Both seek to occupy the top of the lists of the systems most commonly used by consumers and also the fastest growing.
A new study reinforces what is already a long time is known. Android is the mobile operating system that dominates the market for mobile devices.
The latest figures are the responsibility of and comScore shows that Android is the operating system most widely used in the United States, a mirror of what is most markets across the globe.
The market share of Android is high, accounting for over half the market. Android alone can have 53.2% and leaves the runners, Apple is more than 10% away. The Cupertino company can for themselves a large slice of the market, to be 41.3%.
Even keeping the top of the table, Android ends up losing 1% from the previous quarter, which was won for iOS, which eventually get too earn the remaining lost.
| Top Smartphone Platforms 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total US Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Jan-15 | Apr-15 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N / A |
| Android | 53.2% | 52.2% | – 1.0 |
| Apple | 41.3% | 43.1% | 1.8 |
| Microsoft | 3.6% | 3.0% | – 0.6 |
| BlackBerry | 1.8% | 1.5% | – 0.3 |
| Symbian | 0.1% | 0.1% | 0.0 |
In addition to Android and iOS presence in this table is complemented by Windows Phone with a marginal 3.6%, the BlackBerry, with 1.8%, and by Symbian, which still manages to be 0.1%.
But beyond the operating system and its war acceptance is also focused on brands that use these systems.
In the United States, and for the three months February, March and April, Apple continues to occupy a top position to achieve 41.3% of the market. Secondly we have the Samsung reserving for itself 29.3%.
Once again these two brands can have the biggest market share, leaving the remaining competition far, with values below 10%.
| Top Smartphone OEMs 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total US Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Jan-15 | Apr-15 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N / A |
| Apple | 41.3% | 43.1% | 1.8 |
| Samsung | 29.3% | 28.6% | – 0.7 |
| LG | 8.0% | 8.4% | 0.4 |
| Motorola | 5.2% | 4.9% | – 0.3 |
| HTC | 3.8% | 3.7% | – 0.1 |
The comScore numbers are not much different from other recently presented. Android continues to dominate the world of mobile devices, in this case the North American market.
The big difference is in the same brand that dominates the market. According to comScore’s Apple that controls the US market, different scenario from what we see globally, where Samsung dominates completely.
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