The world-recognized Swiss watch manufacturer – Swatch – which was recognized for its durable plastic watches now wants to come into force in the market smartwatchs
. According to the CEO of Swatch – Nick Hayek – the manufacturer has plans to make the launch of its own smartwatch over the next 3 months. Hayek said the smartwatch will connect to the internet without having any need to carry, will make mobile payments and be compatible with both Windows and Android software.
This announcement comes surprisingly, in account that Hayek had made public his view that had many doubts about the potential of smartwatches
The time choice to launch the first smartwatch Swatch comes coincide almost perfectly with the launch of the much anticipated Apple Watch, which according revealed by Tim Cook will be launched during the month of April. Will this new smartwatch Swatch able to bring sufficient innovation to compete on equal terms with Apple Watch?
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