Thursday, February 5, 2015

iOS “stole” the Android market in 2014 – Pplware

After three years, Apple surpassed Android in US sales

Android is unquestionably the most widely used mobile operating system worldwide. Most manufacturers of mobile devices have devices with Android, they are high-end devices or low cost, unlike Apple only has its own iDevices.

But even so, and in accordance with the consultant Kantar Worldpanel in the last quarter of 2014 to Apple led the sales market in the US, most of Europe and China.

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The Christmas period 2014 was very important for the Cupertino company. The public now results show that in 2014 Apple posted a record quarterly revenue 74.6 billion and quarterly net profit of around $ 18 billion.

The iPhone 6 and iPhone 6 Plus were undoubtedly the major assets of the company’s apple, so he led the sales market in various world markets. In Europe, Apple won the five largest markets. Only in Britain Apple managed to get through the sales share of 29.9% (in 2013) to 42% (in 2014).

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In China, despite strong Chinese competition, Apple’s sales growth was 2.5%.

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In the US for the first time after three years, Apple surpassed Android. Android had a 50.6% market share in 2013, falling to 47.6% in 2014. iOS increased by 3.8% between 2013 and 2014.

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Full results

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To Carolina Milanesi, Kantar, the good results are due to Apple that it has a “more robust portfolio of products” and also the iPhone 6 and iPhone 6 plus since they are models with a larger screen to its predecessors.

Via Kantar Worldpanel


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