The findings are from ABI Research study on “Media Tablets, Ultrabooks and eReaders Research Service,” which makes some comments about the arrival of the first podium of the tablets of the Android ecosystem, during the second quarter of in 2013.
According to the consultant, the number of iPads sold fell 17%, which contrasts with growth of around 20% during the same period in other years.
In the reasons that may have led to the exchange of leadership between iOS and Android, the first is related to the fact that sales of Ipad have downloaded both YoY as quarterly, says ABI Research.
The slowdown in sales did not occur only in the number of units sold, but also in terms of revenue, and the first iPad models only able to raise 50% of global revenues.
Also, saw is also a drop in the average selling price of iPads 17%, while the rest of the market has increased by the same percentage. This reduction is attributed to the introduction of the iPad Mini.
“Twelve months is too long for a life cycle of a peak current tablet,” said one of the consultants at ABI Research, arguing that to be Apple leader, must continue to innovate and meet the needs of the market. “Written under the new Orthographic Agreement
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