Android dominates the market with 90% of smartphones sold – Follow

you All know that, although iOS and the iPhone being the most profitable, it is Android that dominates the market of smartphones, the number of units sold.

But if this is a domain that is natural, for various reasons, has never been so strong as now. In the last quarter almost 90% of the smartphones sold were Android.

The numbers that prove this new maximum Android have been advanced by market analysis firm Strategy Analytics, which estimates that in the third quarter of 2016, 88% of the smartphones that entered the market were powered by the Google operating system.

The domain of the Android sales

This value does not happen by chance and results in loss of the competing systems, and the natural enjoyment that has been done by Android. Not if they sold less smartphones, on the contrary, with the value for the quarter to be 375,4 million units, which represents a growth of 6% in relation to 2015.

Shipments global smartphone OS (Million units)			3ºQ '15			3ºQ '16			Growth Year-on-Year (%)
Android			298,0			328,6			10,3%
Apple iOS			48,0			45,5			-5,2%
Other			8,2			1,3			-84,1%
Total			354,2			375,4			6,0%

There are noted that the iOS and the iPhone have lost 5,2% compared to the same period of the previous year and that, here yes a complete surprise, Windows Phone and BlackBerry went down for 84.1% compared to 2015, having now an expression almost null.

The global market is dominated by Android

By analyzing the numbers of market share the same reality earlier can be seen. Here Android dominates already with 87,5%, and the iOS only 12.1% of the market. The "Others", that combine Windows Phone and BlackBerry also have here a marginal amount, with only 0.3%, having fallen of 2.3%.

global market Share of smartphones by OS (%)			3ºQ '15			3ºQ '16
Android			84,1%			87.5% to
Apple iOS			13.6% to			12.1% and
Other			2,3%			0,3%
Total			100,0%			100.0%
Total Growth Year-to-Year %			9,5%			6,0%

Interestingly the loss of Apple result in lower sales than expected in China and in Africa. In the case of Android part of its growth results from the sales of the equipment of the range, mainly in emerging markets.

Even with this full domain, Google and Android have some important challenges ahead. This OS is present with increasingly more brands and with more and more equipment, which means that profits are reduced. Few brands have been able to have high profits, and Google itself, with the new Pixel, is competing directly with its partners.

Strategy Analytics