Tuesday, November 8, 2016

The cruelty of the numbers of Android and iOS – Future Behind

there is little doubt that we live in a mobile world. But there are several doubts about the future of this world. In the last few weeks have been revealed values that show scenarios almost extreme with regard to the two major mobile operating systems today: Android and iOS.

Even if they are not directly comparable or relatable, as we will see later, deserve a special attention.


The first of these numbers was shared by the chief executive officer of Apple, during the presentation event of the new MacBook Pro. Tim Cook took advantage of that was the world with the eyes focused on themselves to give a pinprick harsh, but realistic, to the Android operating system.

Android iOS

THE CEO of Apple was showing the refresh rate of the latest versions of the two operating systems. #Credit: Apple

Tim Cook spoke of the adoption that iOS 10 had already had since its release, on September 13. In a little over a month the operating system already has a presence in 60% of Apple mobile devices.

"In contrast, the other guys (Google/Android) that launched before the iOS 10 has not yet reached 1%. And the reality is that most of the devices will not receive this update," said Apple’s CEO during the event.

Tim Cook is a critic 'suspect', but deep down we all know that has reason. Fragmentation continues to be one of the chronic problems of the Android operating system.

We compare the values presented by the CEO of Apple with those that Google offers on a monthly basis. Or made available. The table with the market share of each Android version is not updated since September. This fact is noteworthy because the technology always kept the programmers in the pair of the most popular versions and also the less used in the operating system.

Analysis Android 7.0 'Nougat': moderate impact

at This time there is not so official numbers from Google regarding the adoption rate of Android 7.0 'Nougat'. But don’t guess too far from the values presented by Apple: LG V20, Pixel and equipment Nexus are the only ones that already have been transferred officially to Android 7.0.

If the fragmentation is the weak point of the Android operating system and this then triggers other weaknesses, such as the levels of security, Google could make this element as one of its major forces.

it was Not always so, but now the Android operating system is side-by-side of the iOS in almost all aspects. In hardware some of the best smartphones on the market are now Android. In the software the operating system from Google is a pioneer in various features that the iOS has already adopted later for you. In the ecosystem of the applications the Android also already has almost as many apps as iOS.

what distinguishes mainly two operating systems at this point is the experience – tastes are not discussed and the issue of fragmentation.

If the Google to solve this question, you will be that could 'drown out' even more iOS and the rest of the competition?

Android, the king of the world

The company Strategy Analytics has revealed the report of market share for mobile operating systems relative to the third quarter of 2016 and the numbers are impressive: the Android operating system accounted for 87,5% of the sales of smartphones in the world.

this Means that for every 10 smartphones sold, nearly 9 nine have the mobile operating system of Google.

Never Android had a market share of quarterly so high. Yes, this means that in spite of the wide domain even demonstrated here, this ecosystem continues to experience a growth trend. The market share of Android has increased by more than three percentage points in the space of a year.

Android iOS

Here one can not infer automatically that this means that Android is stealing customers to iOS, Windows and BlackBerry. The global sales of smartphones increased 6% and within this growth, the Android was the one that had a better use.

that is why We are reaching a point where in addition to the opinion that there are only two operating systems – Android and iOS accounted for 99.7% of sales (!) – even within this duopoly to Google is to have a dominant performance.

Numbers without a direct relationship

The two figures presented here – update rates and market share – are the extremes. Still like this show that there is any correlation between the facts.

that is, despite the fact that the Android operating system to be very weak in the matter of the update of the software and its fragmentation, consumers continue to look much more to the Google operating system. It is not difficult to see why: by the year are released hundreds of models of Android-smartphone, while Apple launches three new models at best; on Android, there are smartphones for every price, on iOS, the cheaper it costs 499 euros.

Google and Apple have their strategies defined and each in their own way, seems to be the result. However we think the dent is still larger than the Android could do to iOS if you had an update policy that is similar to the operating system of Apple.

on the other hand a scenario in which the Android is even more tempting for consumers also brings its 'whats': is that currently there is a lack of diversity that you arrive at segment mobile.

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