Huawei surpasses Samsung as a brand that is more lucrative … – SAPO Tek

Huawei has surpassed Samsung as a brand more profitable in the segment of Android for the smartphone market.

In the third quarter, says Strategy Analytics, the smart phones have produced about 9.4 billion dollars in profits. Of the total, Apple has raised the most: 8.5 billion.

Huawei, which in recent months has expanded its offer with four new equipment, was the second company in the ranking with us $ 200 million, a value corresponding to 2.4% of the total profit generated between July and September.

To Neil Mawston, CEO of the company responsible for the study, the results do not surprise. A height at which the Samsung struggles with the discontinuation of the Note 7, other manufacturers would, of course, arise in its place. The secrets to success, in the case of the technological chinese, related to the consistency of the “supply chain of supply (P9, Kill 9, Honor 8, Enjoy 6) and of the marketing campaigns” that led during the last times.

In addition to Huawei is also the Vivo and Oppo have benefited from the disaster of the south Korean company, resgistando, also, a share of 2.2% of the profits from the market during the last three months.

in addition To competition from business, the Strategy Analytics points out that the 9.4 billion of revenue generated in this market during the last quarter, representing a break in homologous terms. In 2015, were generated 13.5 billion.