The integration between the various Google services make us the largest ecosystem and more offers. This is one of Google’s needs, which can hold nearly perfectly.
The developments are constant and the latest information realizes that it is possible to test Android applications directly from the ads that come up, giving the user 60 seconds to the experience.
This Google’s idea is not new and already before the company had shown that it was possible to give users the ability to test Android applications for a limited time without having to install them.
In this way it is possible for any user make contact with the applications and decide experiencing, what you really want to install.
But Google now has taken the concept of streaming applications to a new level and introduced it in your ad service, giving to all who use this platform are able to have advertising that is streaming applications to Android users.
These new ads are still at an experimental stage and require that developers invest in the dissemination of its applications by service of Google ads.
We’ve focused our efforts on offering developers advertising tools que engage users and showcase an app at its best. We recently redesigned one of our in-app ad formats, and are building on our desire to create beautiful app ad experiences. That’s why today we’re Introducing two new rich, immersive ad formats to our growing suite of creative app install solutions.
In fact, what Google is doing is to virtualize these applications , which are then forwarded to the devices in which the advertising is being displayed, thereby ensuring that may be tested without being installed. This stream shall not exceed 60 seconds and after this time the application is withdrawn.
In addition to this new type of advertising, Google also introduced new formats based on HTML 5 and giving a much greater freedom to content creators, providing them the opportunity to use the latest technologies and more advanced features.
Again, Google shows that the ecosystem is integrated and is able to give users the best tools and the best techniques.
With streaming applications, anyone can now test applications that might want to buy, giving a much richer and better user experience, probably leading to that application of the purchase is a reality.
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