When Android started to grow exponentially, nobody – not consultants – believed would completely swallow the market. IDC also said that Windows Phone would shoot and the BlackBerry OS would resist. Apple certainly did not think he would lose the lead in such a humiliating way.
Here we have reached the peak. Contemplate this alternative reality to the plans: Android has 84% of global smartphone market. Last quarter was 85%. Million more, a million less units, Strategy Analytics accounts will always hit the same. But this time, the consultant drew a conclusion – reached the ceiling of growth. You can no longer monopolize more market share than this, unless a catastrophe occurs on Apple and 12% -13% of iPhone dissipate.
It commented on these numbers when someone told me something like: “. If Android sells more is because it’s better” Not necessarily, said. Sells more because the license is free (we will not say free, because who uses Android incurs other costs). And joked: “Android is too ‘mainstream’ for me.” Contrary to popular belief, that “everyone” has an iPhone, what is everyone has an Android. And this means that the overwhelming majority of attacks (about 98%) are targeted at Android.
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