We are following one of the world’s largest technology fairs, IFA in Berlin, and one of the strengths of this event are the presentations of smartphones and other gadgets that are part of the mobile segment. The focus in this segment is undoubtedly the operating system from Google, Android, which is becoming stronger.
In spite of the fact that the smartphone market numbers are falling with the market slowing down 10.4% last year to just 1.6% this year, the truth is that Android will extend its area by 2020, according to IDC anticipates.
Never the world We had so many smartphone brands, especially brands of Chinese manufacturers. Prices vary by market segment but there is everything and for any taste. The Android market has within it a power to transfigure constantly.
The echo of this reality, was released today a report from International Data Corporation (IDC), which anticipates a strengthening of the Google operating system domain for mobile devices. The market analyst firm predicts that the market share of Android will increase from the current 85.3% to 85.7% in 2020.
Who will lose ground?
According to company, who should lose ground will be Windows Mobile, which should see its share fall from 0.5% currently to 0.1% in four years.
There are other systems that will disappear from the market, these systems considered waste, but will eventually expand the Android market share.
and iOS
in first implication of this data, one might think that the growth of Android’s share would have negative impact on the operating system of Apple. But no, according to IDC, the second-largest smartphone market segment will also expand its market share and strengthen its position.
The presented data tell us that the iOS will have a market share of 14.2% in 2020, up from the current 13.9%.
Following the same market line, which also affects Apple devices, the iPhone will also grow, but at a slower pace and as the offer is well less, growth will be below the growth of Android devices.
IDC predicts that by 2020 iPhone sales to grow 3.4% over the previous year. Already Android devices should have an increase of 4.4%. The offer in markets like China is an important factor in this growth.
2016 is a year of loss for the iPhone
the report points out that Android this year, have a slowdown from the pace of growth forecast for this year. Grow “only” 6.7%. Now the mobile operating system from Cupertino company the scenario is much worse. According to the data, the sale of iPhones will fall 12% this year
The rumors about the removal of the headphones and the expectation of a significant upgrade of hardware in 2017 -. The tenth anniversary of the iPhone. – will contribute to the first annual drop in sales of iPhones in 2016
Refers to IDC
world market cools
Other data presented points to a drop in the pace of global smartphone sales. Data analysis company expects growth in the sale of equipment 1.6% this year compared to last year, setting the total amount of about 1.46 billion units sold worldwide. It is a remarkable growth but below the 10.4% recorded in 2015.
What is the reason for this slowdown?
It should be especially markets that are highly saturated. Although developed markets such as the US, Canada, Western Europe or Japan, the sale of devices is expected to fall 0.2% this year
in contrast, in emerging markets such as Asia-Pacific excluding Japan, Central and Eastern Europe, Middle East, Africa and Latin America, sales are expected to rise 5.4%.
in fact, and according to analysis firm IDC, with growth is a positive sign. Although the market is saturated, it has the power to transfigure and find new ways to boost sales and consumption.
IDC
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