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One of the features that distinguishes Android from its competitors is the ability to customize the operating system interface in various ways , so that the system adapts to each user.
the various ways to customize Android see if the own device manufacturers. Each brand has its interface in order to stand out and adapt the system to their tools and devices.
Thinking of Android users, Asus released on Google Play, your Asus interface ZenUI Launcher used in their devices, as in Zenfone line. Now all Android users can already experience on their devices ZenUI interface Asus.
The idea of Asus provide your Google Play interface may well be a way of attracting users to its platform. After all, it is easier to try a new interface on your device, than buying a new device, and then repent
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