Premium segment Sony was unbeatable in the Android world – Pplware

Sony is to act in various areas of technology where obviously fit their smartphones in the various existing ranges. However, this has been an area that has not given much profit the Japanese company. In 2014, Sony has even making losses with its midrange line.

But one reverse strategy during 2015 also led her to reverse the negative and, not being the company that sells smartphones, Sony is the company to act in the Android world that higher profit presented per unit sold, thanks to its top of the range.

Sony for the start of 2016 has lowered smartphone sales for the first quarter of the year, which is not surprising given that this is a time of great revelations in this segment and that the mark should only present their new smartphones there for the third quarter of the year.

But despite this fact, the brand in the last quarter of 2016 showed the best results in the Android world with regard to the profits generated by selling smartphone.

According to a report of Sony, the average selling price of its equipment was $ 422 for the last quarter of last year, which shows that demand for their equipment is located on the top of the range. This value is higher than the HTC at 78%, which occupies the third position overall and second in the Android ecosystem.

for even the average sales price, Apple appears on the front line, on a global basis, with a value of $ 691. Samsung comes in fourth place in the ranking with an average sales price of $ 225, clearly the Samsung users opt for their mid-range equipment.

In addition to this conclusion, Sony was the company that profits generated across the Android ecosystem with their smartphones during the last quarter, with a $ 26 profit per unit sold, against $ 23 from Samsung, which appears in second place in the world of Android.

in this” championship “Apple beats any of the companies operating in the segment smartphones with a profit per unit sold of $ 184. LG, Microsoft and HTC, are three of the companies that are in red with negative results for each unit sold.

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