The new SE iPhone goes to show that the market for smartphones is faithful to the traditional models and that the changes are not always well received.
With its smaller screen than it is now standard, will attract many users. But what you are seeing is that you are able to steal many users to Android and to bring them back to the Apple universe.
Many have criticized Apple’s decision again focusing on smaller sized equipment when being standard are the larger screens.
If the main target of this equipment were the Apple users that were in the larger models, truth is that a study of Slice Intelligence shows that there is a large membership of Android users and the SE iPhone is proving to be a wise choice.
SE iPhone matters to Android users
the first iPhone SE sales analyzes show a strong membership of users who are already Apple customers. It is here that most of the buyers come from.
But a new reality can be seen in these figures. 15% of customers that come from outside the Apple universe, show that this could be the smartphone that many expected
When compared to the iPhone 6S sales these values reverse and upgrade seems more natural for Apple users than to Android users.
the sales success of the iPhone SE
Another interesting number that Slice Intelligence showed it was the sales of the latest smartphone from Apple. In this field the iPhone SE proved to be far from the success of other releases.
When compared to the launch of the iPhone 6, this new release only reaches a very low 3%, which leaves far of Apple’s other successful moments.
But the truth is that the heydays of Apple are getting distant and already at the launch of iPhone 6S sales success was relative, reaching only half of the previous one.
Apple seems to have agreed to bring back to the market a 4-inch model. It is to attract users of competition and introduce them into their ecosystem.
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