it Was those rumors data as “virtually certain” in the means of the specialty and was formally confirmed this week: Nokia will return to making smartphones. Forgiveness! Come there new smartphones with the Nokia brand. So is that is good.
This is because the manufacturer Finnish, which already was the largest in the world of mobile phones, gives the name to the product, but the rest will be of others.
get started by the operating system. The new Nokia will be Android devices (the latest version, the Nougat), something the brand has always avoided, with the argument that she didn’t want to be just “one more” system manufacturer of Google (which in percentage terms dominates the market of mobile phones called “smart”).
this Was the argument that led to technological scandinavian to insist on its own system, the defunct Symbian, to after – under the direction of president Stephen Elop – in the end opt for the Windows Phone.
(This partnership with Microsoft would take the same in 2013, for the purchase of division of smartphone from the Finnish by the american giant, an agreement that today, in the jargon, is known as Elopgate so well that they ran: in July 2015, Microsoft took nearly eight billion euros of losses for this business).
The “new Nokia”, will be sold in 2017 – probably in the spring -, will be manufactured by a chinese company called FIH Mobile, a subsidiary of Foxconn (which makes iPhones), by order of the HMD Global Oy, a firm of a former employee of Nokia. Arto Nummela, who came to be responsible for the sales of mobile devices of the Finnish to Asia, the Middle East and Africa, obtained the rights to the brand and the image for the next ten years and promised already, in an interview with Bloomberg, that your creations will be “extremely faithful to the Nokia brand”.
Whatever it is that this want to say.
Is that, even though the HMD has in its management a representative of Nokia Technologies – company which is today mainly devoted to the creation, management and maintenance of telecommunications networks, many of the patents that made of the former Nokia appliances reference (even flops trade) are today of Microsoft.
The most striking is that of the PureView technology, which still today is that the cameras of smartphones Lumia to be the best on the market (the Nokia Lumia 1020, 2013, remains unbeatable with its camera of 41 megapixels; and in testing the Microsoft Lumia 950 – released at the end of 2015 – this still beats valiantly before the brand new iPhone7 and Google Pixel).
How will this “new Nokia” to distinguish itself from the other manufacturers? Only the future will tell. But you need to remember that the Android market is extremely competitive. With dozens of manufacturers competing for the public, the profit margins are reduzidíssimas and even the brand that sells the most devices, Samsung, shaken by the case of the Note 7 that “exploded”, you need to have a hit of sales in the next year to get back to the big results.
To worsen the scenario, there are analysts who argue we’re about to reach the peak of growth in smartphones.
Maybe it would be better for Nokia to follow the old adage: “Never come back to the place where you were happy.” Not to be that trademark scandinavian has a very large and surprising rabbit out of his new top hat…
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