Windows Phone users are fleeing for Android – Pplware

The mobile operating system from Microsoft has been trying to gain their place in the mobile market. Without apparent success, has in some markets a strong expression.

But the latest estimates show that Windows Phone users are changing up massively for Android.

the numbers Kantar presented, for the first quarter of 2016 clearly show that the market is abandoning Windows Phone. With users to decline in the Microsoft OS, Android is revealed as the obvious choice for these.

There is a direct correspondence in the models being chosen to replace the Microsoft equipment, being option entire range of offerings that exist in the Android market.

for Those switching from Windows, Android has offered a better user experience, with a variety of brands and models across the multitude of price points

the global scenario shows this trail, in part by Microsoft’s own fault, which is not to allow the upgrade to Windows 10 Mobile of all equipment.

the Windows Phone behavior in the markets where it is strong?

Europe is one of the markets where Windows Phone has done better, but the values ​​of the five major European countries reveals the same trend as the rest of the planet.

Countries like Italy or France, where Windows Phone is strong, had breaks in the order of 10% compared to the same period last year , which represents almost half the share they had.

in Italy and France, the strongest Windows Phone markets for the team nearly 10% of Windows Mobile users moved to Android in the three months ending March 2016. What’s more, They opted for brands like Huawei, Wiko, and Asus, featuring mid-range devices que represent good value for the money.

In the specific case Europe, consumers have opted for mid-range equipment, with a value for money closer to the ideal.

and the behavior of other mobile operating systems

Overall, Android continued to gain ground to iOS. Apple’s system breaks continue to happen and this gives rise to growth that saw Android.

Part of this continued growth of Android was due to the arrival of the new Samsung Galaxy S7, which sparked an interest high on consumers.

Kantar warns however that for the next quarter the presence of the iPhone SE can reverse of this trend, particularly in Asian markets. Your appetite for cheaper models, mainly Apple, the balance will weigh again on the side of Apple.

Kantar Worldpanel