The loyalty of mobile device users to their brands, is one of the key aspects for growth, respect and status of same in the market.
When you enter the segment of mobile devices, particularly in area of Android, Windows Phone and iOS, the operating system of the apple seems to be what brings together more fanboys … but is it anyway?
There are several studies that determine, or at least try to determine the characteristics and personality of the various existing users on smartphones market.
According to a study by Consumer Intelligence Research Partners (CIRP), a company that conducts market studies, Android users are undoubtedly the most faithful to its platform .
As can be seen from the table below, between the third quarter of 2013 and the second quarter 2015 78% of iOS users maintained their preference for the platform whereas in the world Android value rose to 82%. With respect to Windows and Blackberry numbers are almost insignificant.
The company also evaluated the customers switching platform upon change of operator . As can be seen from Table 2, 72% Android users remained on the platform Google . In the case of iOS, the figure drops to 51%.
Please note that, over the years, the scenario has reversed. The iOS platform has always been the more “loyal users” but has in recent years, Android also seems to win in this aspect.
Will Apple is losing force or Android is getting better?
Via CIRP
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