In order to achieve the emerging markets, Google announced in September 2014 the first smartphone that is part of the project Android One. It is now known that the research company prepares to launch new models with better specs and the price of which should not exceed 50 €.
The information was released by the Financial Times and realizes that the new models may be already presented in the coming weeks. Note that the Android One smartphones have been a huge success in India, even leading to shortages of equipment.
The first models of Android One project costing about $ 100 but the Financial Times said that the new equipment will cost less than € 50 this because most smartphones in India is around 28-43 €.
Phones made by manufacturers under the standard Were priced at about $ 100 at the launch last year. Mr Anandan says he wants phones using the Android operating system Generally more to target the “sweet spot” for mass-adoption in India’s cost-conscious smartphone market of between Rs2,000 and Rs3,000 ($ 31- $ 47).
The first version of this project had the partnership of little-known manufacturers such as the Micromax, Karbonn and Spice (although there were also partnerships with Acer, ASUS, HTC, Lenovo and Panasonic).
India is a very interesting market because, according to UN figures, in 2022 India will surpass China in number of inhabitants, reaching to 1.4000 million, almost 20% of world population.
Via Financial Times
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