Sao Paulo – A study shows that users iOS (system Apple in your iPhone and iPad ) still spend more on applications that system users Android . This happens on all continents surveyed by Apps Flyer, a company that studies apps.
The average spending of iOS users is higher than Android users. Among those users who make purchases within applications or paying for apps, the average spent on iOS users is $ 12.77. Among Android users, that number is less than half, to $ 6.19 a year.
According to the survey, users who spend more are Asians and Americans. “Europe and Latin America tread far behind,” writes Apps Flyer in their study, which is called “The State of expenses for Applications.”
Among users who make purchases, the average spending in Latin America is of $ 4.61. The number is close to the $ 5.61 spent on average by European users. The two figures, however, are well below what is spent in Asia (10.65 dollars in average) and North America ($ 8.68 on average).
in a ratio analysis, Latin America is also the region with fewer users who are willing to pay. Only 2.4% of mobile users on the continent spend money on apps. Asia, North America and Europe have, respectively, 5.9%, 5.8% and 5% of users spending.
The report also provides suggestions for developers and monetize their applications. One suggestion is to invest in the Asian market, which concentrates good payers.
Another suggestion is investment in Latin America. Even with few users pay, the company claims that the continent has potential for interesting growth
Topics:. Google , Android , Apps , iOS , Apple , iPad , Tablets iPhone and iPad , iPhone , Phone , Mobile , electronics industry
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