Android device user is decreasing the time spent on social networking applications when you look at the mobile telephone. According to a study of SimilarWeb, which compared the use of time and facilities of the four main apps social media – Facebook, Snapchat, Instagram and Twitter – in nine different countries, time spent on these applications during the first quarter of 2015 was higher in almost all cases than in the first three months of 2016.
in a few cases was detected increase in the use of any of these apps. Facebook was mostly used by Spanish and German. Snapchat already showed a slight drop in Brazil, 11.23 minutes daily to 11.1. What is curious, since the number of app installations in the country increased (see below).
The most emblematic case is perhaps the French with Twitter. In the first quarter of 2015, residents of France devoted 19.8 minutes daily in the blue bird app, that average dropped to 13.12 in the three months that opened in 2016, adding a drop of 34%. In South Africa, Instagram was used by 23.73 minutes per user on average in March 2015, and only 14.42 in the measurement of March 2016.
with regard to facilities, the numbers were lower in March 2016 than 12 months earlier. The average of the four social networks in nine countries analyzed was 9% less facilities. In South Africa, Snapchat was lowered 56% less often this year. However, Snapchat showed an increase in Brazil (22%), Germany, Spain and India (sum of 28%). Another who had an increase in downloads in several countries was Instagram, which won Android users in France, Germany and USA. But he lost in India, where he was on 32% of Android devices, and fell to only 19%.
While social networks lose users and usage time between Android users, messengers such as Facebook Messenger and WhatsApp were discharged in downloads. The first increased by 2% from March 2015 to March 2016, while the second was in 15% of Android devices last year, rising to 20% this year.
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