global tablet shipments more than doubled in the first quarter, while Apple continued as the largest seller, Asian manufacturers making cheaper handsets accounted for a large part of the growth, according to a report from IDC. The study shows that, despite the iPad following single leader in the market, with Android tablets together outweigh the Apple tablet first.
The tablet shipments reached 49.2 million units in the period January-March, 142.4% more than the same period in 2012, said the research firm IDC, the Wednesday. The Apple iPads accounted for 19.5 million units, an increase of 65.3%.
Samsung, Asus, Amazon and Microsoft all increased their shipments of tablets and increased their market share against Apple.
Alone iPad goes on the market lidernaça Photo: Celebrity Cruises / Handout
But the biggest jump in market share came from other Asian manufacturers that produce low cost devices sold globally to customers including Staples, Toys R Us, Hewlett-Packard and Toshiba, said IDC analyst Ryan Reith.
“There is no doubt that the growth is at the lower end of the market,” said Reith. “They are 80 to 100 vendors distributing no-name brands around the world – and those are just the ones we can have an idea.”
Shipments of tablets out of the five largest manufacturers rose to 15.5 million units in the first quarter, and accounted for almost a third of the market, up over a quarter slice of the market in the year above, according to the report.
This growth helped boost the market share of tablets that operate on the Android platform over Apple’s iOS for the first time. Android tablets accounted for 56% of sales in the March quarter, compared to 39.6% for iPad. Tablets running the new Windows Microsoft Windows platforms and RT were responsible for 3.7% of total shipments.
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