In a change of strategy, BlackBerry (a Canadian company that manufactures mobile phones with the same name) decided to provide the messaging system from their handsets to other platforms.
BlackBerry Messenger allows you to exchange instant messages and is one of the features much appreciated by users of these devices, whose popularity has steadily dropped, dragging the multinational to a complicated situation.
The system allows free exchange of messages and operates a network of own BlackBerry. In addition to allowing communications between two users, also incorporates functionality to exchange messages in the group. In 2011, the London riots, BlackBerry Messenger played a key role in disseminating messages among youth who participated in the riots.
pass to be available on other platforms, Messenger will compete with applications calls “over the top” as WhatsApp, Viber and Skype (the latter two allow voice calls), which allows communications by connecting to Internet and without payment to the mobile operator.
According to company data, the system has over 60 million users per month and over 51 million people use the BlackBerry Messenger for about 90 minutes daily. WhatsApp said to have over 200 million users.
The application is in the approval process to be made available in the Apple Store (for users of iOS6) and may also be downloaded by users of Android from version 4.0.
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