The eternal struggle between Android and iOS has had times of greater and lesser extent. If sometimes the balance tilts to the side of Android, there are others where the iOS dominates.
During the presentation of results this quarter, Tim Cook unveiled a new number that expressed adequately enough what is this currently going on. A third of new iPhones sold are for users who come from the Android ecosystem!
The words of Tim Cook in today’s conference were clear. 30% of consumers who bought an iPhone are migrating from an Android smartphone.
This is the highest value reached since Apple is monitoring these migrations to their equipment, for three years now.
Based on these numbers migrations and adding to all current iPhone users who have not yet switched to the new models, Apple expects next quarter sales growth is even greater.
There were no reasons given for this increase in sales of iPhones to Android users, but the truth is that the numbers are significant and show a change in preferences.
Changes in iPhones, initiated in previous model, with the arrival of the iPhone 6 Plus, which brought a bigger screen, you can be at the origin of this migration.
presence of more aggressive campaigns by Apple have increased the ease of users to switch from Android to the iPhone, which has also been an element to help this change.
Until the arrival of Apple to the universe Android, with its application Move to Android, which so much controversy has generated, is a factor that will be serving element to leverage this change.
In addition to this influx of new users, arising from the Android ecosystem, Apple also hopes to grow sales in the near future. only a third of current iPhone users have updated their devices to the latest offers. This number now suggests that the coming quarters will be further growth.
In winning for you all these users from Android, Apple further extends its market position, returning to show that you can be winning this war.
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