Android tablets advance, but iPad continues to lead sales ... - Veja.com

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Sales of tablets with Android operating system grew over 160% in the United States throughout 2013. According to new study from NPD Group, the participation of the Google platform in the computers more than doubled in the period market from 4.2% in November 2012 to 8.7% in November 2013.

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sales growth of Android tablets, however, is still far from threatening the iPad models from Apple in U.S. market. In the last year, the iPad has lost only 1.3% of the market in the period and now represents 15.8% of sales. In the tablet market alone, the market share of Apple reaches 59%, which shows that the model remains popular among consumers.

According to the NPD Group, 14.4 million devices – including desktop computers, notebooks and tablets – were sold through the sales channels of Americans in this period. The total volume of desktops grew by 8.5% in the period, the notebook was 28.9% higher, and the category of tablets showed the greatest growth:. 49% compared to 2012

tablets with Windows 8, Microsoft, still the flashlight on the market, representing only 2.2% of sales. Despite this, Microsoft has managed to almost triple its market share in relation to the end of 2012, when the new version of the operating system optimized for tablets, was released .

Computers – Although only one model has come to Brazil in 2013, the notebooks with Chrome OS , Google, operating system stood out in the U.S. market, according to the study. The category that includes models from Samsung and Acer, accounted for 21% of notebook sales this year.

Among manufacturers, the NPD Group also puts HP in top spot in computer sales, an increase of 4.9% compared to last year. The second in the rankings, Lenovo, increased its sales by 24%, but the shy presence in the tablet market, kept the market share of the company about the same as 2013. Apple and Samsung ended the year with 16.1% and 10% of U.S. sales, respectively.

“Windows computers are not dead, and HP and Lenovo are still committed to the category. In the long term, however, there is a growing diversity of devices and these manufacturers will have to embrace them to continue to grow, “says NPD Group, in a statement.