After being given almost extinct, Kodak returns to the load in the technology segment that is most significant growth rate, taking advantage of the brand and associating weight to a smartphone maker .
The partnership was made with the Bullitt Group and the goal is to launch a new range of Android smartphones, with image management software integration and design and improved interface.
According to the companies, the new range of smartphones is aimed at consumers who want a high-end experience but who do not feel comfortable with the complexity that current devices present.
In a statement the companies also refer to tablets and cameras connected to the Internet, but that will only be announced later.
The capital of trust in Kodak brand is one of the advantages assumed in the new strategy, assuming a heritage linked to photography and image, but looking point to a generation of older users.
“Unlike other phones for this audience the range of mobile devices of bão Kodak will compromise the design and the user experience. With a focus on design and usability, the range will stand out in a segment market that is currently underexploited, “can be read in a statement.
The first mobile phone will be launched at CES 2015, which takes place in January in Las Vegas, and for the second quarter are promised new releases, including a 4G terminal, a tablet and a camera with an Internet connection.
Last year had arisen some rumors around theme with
create a YouTube account and a Web page that publicized the Instamatic2014 concept but that was proven not be official.
Anyway even though easy to make the connection with the current announcement, it is expected the smartphone to be released has a more careful design …
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