South Korean manufacturer launches nine products to ensure leadership in smartphones and approach Apple in tablets
DR
plan world domination Samsung took another step this week with the launch of nine products Android and Windows 8 that broaden the brand’s presence in the market. Three new smartphones Galaxy S4, a camera with Android 4G, two and three portable tablets show the financial capacity and innovation of the South Korean manufacturer, but also its purpose: to be in all market segments and dominate each.
? With the new Galaxy mini S4, S4 and S4 Active Zoom, Samsung bets on a diverse range that will direct to various market segments with certain price levels? says Francisco Jeronimo, an analyst with IDC’s European consultant, speaking to Mad Money. Flies This is one of the reasons for the success of Samsung? stresses. Still, the actions of the brand have fallen significantly in the last two weeks due to fears that the S4 does not sell as much as expected? Morgan Stanley cut forecasts sales S4 from 71 to 61 million units this year.
this context, the three new smartphones appeal to different audiences and broaden the scope of the brand S4. The mini is smaller (4.3 inch screen) and has fewer features, positioning itself in the lower price segment. Active is for athletes and its main advantage can be submerged in water. ? Now you can drop it in the toilet?, Said Jean Daniel Ayme, European Vice-President of Samsung. The Zoom is a clear shot at the 41-megapixel Nokia PureView and other smartphones that emphasize the capabilities of the camera. : Now we can finally say that the range S4 is complete, and innovation does not stop here?, Said president of sales and marketing, DJ Lee, who has had to introduce the new product.
But what was missing was a model Windows Phone 8, which surprised the analyst Francisco Jeronimo. ? Shows that they do not recognize it as an operating system able to come close to Android or any other?, Said, noting that the investment is being directed to the su Tizen system itself, which should come out in the summer? This is not good news for Microsoft, because the main phone manufacturer worldwide is not betting on Windows Phone 8? Considers. On the other hand, is a relief for Nokia, which will continue to work to increase sales without the threat of the giant Samsung, which dominates the world market with Android.
problem of South Korean brand that is still behind Apple in the tablet sector, which justifies the biggest launch to date products with Windows 8, and reduce the high dependence on Android. The news in London were the tablet with Android and Windows 8 simultaneously Activ Q, the tablet Windows 8 Tab 3, and laptops with Windows 8 Book 9 Activ Plus (premium), Activ Book 9 Lite (cheaper) and Activ One Style 5 (family).
In the case of Activ Q, it is possible to run Android applications in Windows 8, which solves the problem of the lack of apps in the Microsoft ecosystem. Good for Samsung, but risky for the brand of Windows, which can see hampered sales of their own tablets. I can not take notice in what way it will benefit Microsoft?, Mad Money admits to Francisco Jeronimo, an analyst with IDC’s European consultant. The reaction of local experts renovated portfolio of devices Windows 8 has been very positive, although Samsung has not revealed pricing or availability.
The same happened with the other big news event Premiere Samsung: Galaxy NX, a camera with Android and 4G, hybrid auto-focus and quad-core 1.6 Ghz.
?’s the best product in this event? considers Francisco Jeronimo, for whom it is clear that Samsung is? expand the business chambers and integrate it with the mobile business.? The news left the audience satisfied, an event that had the artist Will.i.am as a guest and where were journalists and analysts from around the world.
* In London
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reaction to the news of the experts was very positive, although Samsung has not revealed pricing or availability
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