Francisco Jeronimo, European director of mobile research at IDC, says the strategy is confusing
DR
Samsung announced at the end of last week a new laptop hybrid, Activ Q, whose main difference is running Android and Windows 8 at the same time. For the South Korean manufacturer the advantage is obvious, but for Microsoft or so.
“I have doubts of its applicability. I can not understand what kind of users who will have interest in having two operating systems, except because there is no version of Office run on Android, “said the Mad Money the European director of mobile research at IDC, Francisco Jeronimo.
“Or want to bring Office to the Android operating system via a parallel, or Windows 8 does not have the applications that Android has and the idea is to supplement it,” stresses . Samsung announced that Android applications can be run from Windows 8, bypassing one of the problems of the ecosystem of Microsoft applications, it is to be still quite small.
“Otherwise, I see no interest on the part of the users have a dual operating system,” admits Francisco Jeronimo, noting that similar attempts in the past – with products that had Windows and Linux at the same time – were unsuccessful.
Microsoft will receive licenses to use its technology, but this is the only advantage, in the opinion of the specialist at IDC. “I can not understand in what way it will benefit Microsoft – quite the opposite,” he says. “One of the things that is unclear at this point is what Microsoft is doing with Office.”
Francisco Jeronimo states that the applications of Office productivity suite was one of the most important tools of the company, so its available for iPhone (announced last week) seems a nonsense.
“That was a big reason why a user could opt for a Microsoft tablet. Right now, what Microsoft is doing is to let yourself cornered by Android by one hand and the iPad on the other, to provide the Office application for iOS and allowing a manufacturer goes a tablet with Windows 8 together with Android, “said the analyst, who considers open a Pandora’s box, even with the limitations of Using Office on iOS.
“It is a strategy that is confusing and I do not understand, why Microsoft gets carried away and does not assume the importance of their products, to leverage the hardware.”
The analyst adds that “is a risky strategy, because Microsoft does not have the level of Windows 8 and Windows Phone 8, a weight so great to be able to be already let yourself cornered by other operating systems. This strategy made sense if they were dominant, “he concludes.
Samsung presented the Activ Q in London, on Thursday of last week, but did not disclose the price or availability.
In early June, the competitor Asus had already presented the Triobook, a “three-in-one” which also features Windows and Android at the same time.
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The Activ Q runs both Windows 8 and Android a strategy that IDC does not understand by Microsoft
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