Android vs. iOS. The war came to cars - Mad Money

Google Android will put into the cars, and the first will be launched already in 2014

07.01.2014 | 00:00 | Mad Money

Two years ago, a presentation from Ericsson in Stockholm, an expert spoke of how the future cars would all be networked to one another, to computers and smartphones. Someone in the audience asked: “oh yeah and then launch a virus on the network to espetarem all the cars against each other?”

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Silence. The expert explained that all safety issues are properly tested and guaranteed, and that was still in its infancy. The automotive industry has been slow to innovate, despite the recognized potential of the sector and the advances of some of the biggest brands.

At this time, most of the cars on-board systems based on QNX Car, the BlackBerry. But things will get more serious. Make way, because Google will move to the steering wheel and brings the Android in your pocket. In the pre-startup CES in Las Vegas, the hotshot Silicon Valley announced the “Open Automotive Alliance,” an alliance that brings together cars and technology builders to put Android into the cars.

This is war. For BlackBerry, for Apple to Microsoft and even for Samsung, which has been working on Tizen operating system with special interest in the application to the automotive industry. But it’s no surprise: it would be strange if the most used operating system in the world did not take the opportunity to indulge in one of many places where consumers spend large periods of time

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Last summer, Apple revealed “in the iOS Car” initiative, with big names like partners – Honda Mercedes-Benz, Nissan, Ferrari, Infiniti, Kia, Hyundai, Volvo, Acura, Jaguar Opel and Chevrolet. Some features like Siri Eyes Free, are already available in cars such as the Chevrolet Spark and Sonic.

turns out that Google’s ambition is far greater than that. The alliance includes, for now, Audi, GM, Honda and Hyundai, beyond technological Nvidia. The idea is that the system-board the car behaves like another Android phone on the other, with music and applications that consumers prefer. Synchronization is automatic and transparent.

are to realize where this is going? In addition to the tablet and smartphone, consumers will also have Android in the car. Seal the cycle. Master’s from Google. It will be very interesting to do car builders advance real (and fast) innovation, and you can also instigate Apple to accelerate its initiatives on board.

you imagine: one day, you come to choose the car not the engine alone, but also by the operating system you use. “Oh, is Android?’s No way, I only use Apple.”