Leaked internal document shows fear and Apple over Android - Tudocelular.com

That Apple has changed a lot since the death of its co-founder, Steve Jobs in 2011, it is clear, but it seems the company that created the iPhone begins to exhibit strange insecurity and fear compared to its biggest competitor: Android.

And this is not something the press or rumors, since a leaked internal document recently shows that fear and the fear that some managers have demonstrated against Apple’s operating system Google . The document was submitted itself to the sales of Apple and should be confidential, since it exposes the company’s major concerns with declining sales of iPhones and the steady growth of the Android world.

Here are some of the items that were discussed and addressed in the document:

 

– Internally being much discussed the hardware of competitors and its Android ecosystem, which are starting to “get” the iPhone. “Competitors dramatically improved their hardware and, in some cases, their ecosystems.”
 - Most of the sales growth come from devices with a large screen and low cost , while the segment that is the iPhone, is declining />  - Advertising campaigns super aggressive rivals such as Samsung has stifled Apple marketing in various places. Documents were cited in the recent “selfie Oscar” which generated much publicity for Samsung. For Apple’s competitors are spending an “obscene” amount of money on advertising.
 - In connection with marketing, the executive team at Media Arts Lab advertising agency official Apple since 1997, has proven very frustrated with the aimlessness in meetings with Phil Schiller executive who handles the marketing of Apple since the death of Jobs. [Androidsis]

 

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