The Android mobile operating system Google has extended its dominance in the smartphone segment in the United States and other major markets in early 2013, according to research published on Monday.
According to research conducted by Kantar Worldpanel ComTech, Android was used in 49.3% of smartphones sold in the U.S. market in the first quarter, compared with 43.7% with Apple’s iOS, the operating system of the iPhone .
Android has thus increased its advantage over a year ago, when Apple surpassed by a margin of 47.9% to 44.6%.
In other markets, the Android was even more dominant: represented 93.5% of smartphones in Spain, 73.6% in Germany and 69.4% in China.
Japan was the only country in the research that led to Apple with a market share of 49.2% to 45.8% for Android.
However, the survey also showed growth in various countries for a relative ‘outsider’, Windows Phone from Microsoft, after the presentation of the updated platform in late 2012.
In the United States, Windows has increased its share from 3.7% a year ago to 5.6%, Kantar said. Windows got 10.9% of smartphone sales in Italy, 7.2% in France and 7.0% in Britain.
“As iOS and Android continue to struggle to record the biggest selling smartphone operating systems, we have seen that Windows has grown steadily over the past year and has now reached its highest number of sales so far,” said analyst Kantar, Mary-Ann Parlato.
“The strength of Windows seems to be the ability to attract early buyers of smartphones, which had basic features of a phone,” he said, adding that this means that the outlook is positive for the Windows, especially in the United States.
“With more than half of the U.S. market even with a basic phone features, many are likely to update their devices over the next year, which will contribute to further growth of the Windows brand,” said Parlato.
No comments:
Post a Comment